What if Etsy went horror? No, that’s not the theme of a new B-movie (although it could be). It’s a new online marketplace and community with a creepy twist, set to debut this year at CreepyCrafters.com. The website will cater to artists, crafters, fans and collectors of the Horror and Halloween genres, giving them a place to call home — not just for selling and shopping, but with a community built around the marketplace as well.
“I’m a Creepy Crafter myself with a background in building props for the Halloween industry,” commented Brad Golden, Founder and “Creepy Curator” for the company. “My vision is to create a community that brings artists and fans together to celebrate Horror and Halloween art and collectibles. We are currently developing our website and are inviting those interested in selling and/or buying through the marketplace to subscribe to our mailing list, so we can notify them when the site goes live.”
Golden continued: “By building a niche online marketplace, these artisans will be selling to a target market that is specifically looking for this style of art. Fans and collectors will delight in being able to shop in one place for such unique art and gifts like prints, sculptures, dolls, jewelry, candles, crocheted items, puppets and much, much more.”
Artisans will be able to set up and brand their online shop to sell their handmade wares. Additionally, the site will offer auction functionality, giving vendors a second channel through which to offer their art.
“We’re so stoked for the Creepy Crafters site to launch! Looking forward to a dedicated marketplace for all the spooktacularly talented Horror and Halloween Artists and their incredible work in one place,” says L.A.-based artist “CB” of Creep Baby Studio.
In the run-up to the site’s official launch, crafters and Artisans can subscribe now at creepycrafters.com to get announcements and be notified when the site admins are ready to help you set up a shop profile.
But we haven’t forgotten horror fans and collectors! If you’re looking for a great marketplace to purchase with peer-reviewed and rated shops, you can also sign up now for announcements (including the official launch date), contests, and more.
“Getting sellers and buyers to subscribe is our primary objective right now,” says Brad. “When we flip the switch and go live, it’s important that we shoot out of the gate with a significant lineup on both sides, so there will be lots of art and collectibles offered by the artists and lots of buyers coming to the site to purchase their wares.”
So that means we need warm bodies with emails to sign up (not the cold bodies in your basement… on a slab… I digress). Having an online community has been a benchmark of the horror community, and we can help foster the success of this online marketplace for all of us.
I’m personally very happy that artisans can sign up for free, as they will be able to easily set up and brand their own shop, then sell to a highly-targeted market looking for their specific style of art, which grants them more freedom and autonomy. This stands in contrast to Etsy, who rolled out their “free shipping” option last year for sellers, which wasn’t very helpful because they suggested vendors to “fold the price of shipping into your wares.” This affected my own business and that of most of my artisan friends, so it was one of the first things I asked Brad about. He confirmed that sellers will be able to specify shipping on their items, and there will be no pressure to offer “Free Shipping.” (At this time, it is undetermined what the commission for each sale will be, but expect updates on that soon.)
Brad and his team are putting the time and care into making the kind of online selling platform we all want to use. See below for more particulars from Creepy Crafters about how their setup will work.
Once the initial build is in place, Creepy Crafters will move into the Beta phase, and invite artists to sign up for free as members, then set up shop and test the functionality of the marketplace. Once their shops are established, they’ll be able to add and configure their own products through a customizable product form, where they can set pricing, description, photos, stock quantity and much more!
As the shops are being set up, admins will be available to help everyone get acclimated with the website and will be soliciting feedback about everyone’s initial experience. This will provide an opportunity for their team to make adjustments and improvements before they take the marketplace live to the public and open for business.
Member accounts will have a vendor dashboard that will give sellers an overview of their store. The dashboard will allow them to track and measure the performance of their shop. They’ll be able to view recent orders, recent products, numbers of orders, total products sold, commission owed, commission paid, all displayed in easy-to-read graphs. They’ll also be able to control the data view, based on a specific period of time.
Customers can easily provide feedback on their purchases on a dedicated page. They can give a rating as well as a comment on each product they have purchased. With this in mind, it will be important that vendors place an emphasis on the customer experience, and maintain a high rating to stay in keeping with the marketplace standards. Vendors who receive repeated customer complaints and low marks run the risk of having their shop removed from the marketplace.
This feature allows customers to save products to a list, which they can easily revisit any time to purchase products previously saved.
A huge benefit to selling on the Creepy Crafters platform is that their marketing is designed to attract the exact collectors and buyers that are looking for Horror and Halloween-style art. Sellers won’t be lost in a sea of non-related crafts like they may have experienced in other online marketplaces.
I’ll be happy to see the Creepy Crafters site when it goes live, and I thank Brad Golden for taking the time to share all the details with us!
Fans and Artisans alike are encouraged to subscribe for updates, announcements and contests today at www.creepycrafters.com. For questions or more information, email them at firstname.lastname@example.org. You can also follow them on Instagram and Facebook.