Guillermo del Toro partners with Patron Tequila
Get scary wasted on new twisted Tequila blend
Film director Guillermo del Toro has gone into the booze business for a one time experiment with Patron Tequila to bring us Patron x Guillermo del Toro.
First time Guillermo del Toro ever got drunk was in his home state of Jalisco, Mexico, where they grow blue agave, the prime ingredient in tequila. “I was with the night watch on a piece of land my parents had,” he told The Hollywood Reporter at the launch of his latest release, the limited-edition tequila blend Patron x Guillermo del Toro. “They said, ‘This middle-class blondie boy, come and have a little one!’ I had one and another one, and all I remember is the next day I said, ‘My dad’s going to beat me!’”
This is not the cheap shit though kids. You’ll need to ponie up $399 for a bottle but the design is pure del Toro and that alone makes it an art piece worthy of hanging on your shelf.
For some, the appeal isn’t what’s in the bottle, but the package itself. “We said, ‘Let’s do a bottle that changes the way you view tequila, that commemorates and elevates and enshrines, literally, the liquid as something that’s sacred and essential to Mexican culture,” says del Toro of the genesis of the product, which he spent three years designing with frequent collaborator Guy Davis. What they came up with is a black box embossed in a silver Day of the Dead motif that opens to form an altar of orange, yellow and red. Inside, the upside-down bottle is ribbed like a skeletal torso topped by the glass-skull container.
This was a partnership between del Toro and Patron to promote his new film ‘Shape of Water’ which is a cinematic marvel to look at and characters we want to know more about. Check out the trailer below.
From master story teller, Guillermo del Toro, comes THE SHAPE OF WATER – an other-worldly fairy tale, set against the backdrop of Cold War era America circa 1963. In the hidden high-security government laboratory where she works, lonely Elisa (Sally Hawkins) is trapped in a life of silence and isolation. Elisa’s life is changed forever when she and co-worker Zelda (Octavia Spencer) discover a secret classified experiment. Rounding out the cast are Michael Shannon, Richard Jenkins, Michael Stuhlbarg and Doug Jones.
“Before the current administration, I felt an undercurrent of what was to come and thought, ‘Wouldn’t it be great to address it through a fairytale, tolerance and love?’” says del Toro of the movie, which he self-financed to the tune of $19 million. The filmmaker chose to set his story in 1962, which he calls the end of idealized America. “The same tensions that existed then are still around now,” says del Toro. “I felt the best way to address it was with a love story rather than any other way. And I thought, ‘What harder time for a love story than the Cold War?’”
“If you say ‘love,’ you are immediately taken down three pegs in your intelligence scale. You are sappy,” says del Toro. To avoid such traps, his story is one step removed from reality, placed squarely in the realm of fairy tales and archetypes. “The movie was made as an antidote,” he says. “I think love is the greatest force in the universe. It’s shapeless like water. It only takes the shape of things it becomes.”
The Shape of Water looks like an amazing film and even better with a shot of del Toro’s X Tequila.