Sony is playing the digital game well with it’s stars of ‘The Dark Tower’. Matthew McConaughey and Idris Elba are using their twitter feeds as a form of role play as they try to ‘one-up’ each other in the quest for eyeballs while promoting their new film. These new posters for the film are not quite as cool as the upside down world one was but we still get a great look at their characters in the upcoming film.
“Death Always Wins”
‘I do not kill with my gun, I kill with my heart’
Seems like it’s painting a classic ‘Good Vs Evil’ battle ahead and I like it.
The film will hit theaters August 4th. Check out the trailer below.
There are other worlds than these. Stephen King’s The Dark Tower, the ambitious and expansive story from one of the world’s most celebrated authors, makes its launch to the big screen. The last Gunslinger, Roland Deschain (Idris Elba), has been locked in an eternal battle with Walter O’Dim, also known as the Man in Black (Matthew McConaughey), determined to prevent him from toppling the Dark Tower, which holds the universe together. With the fate of the worlds at stake, good and evil will collide in the ultimate battle as only Roland can defend the Tower from the Man in Black.
We released the teasers yesterday that you can see here
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